Social media data improves knowledge of your audience: demographics, psycographics, interests, behaviours & affinities
Gain greater knowledge of an audience of interest, whether customers, prospects, members of a community, or followers of your Social Media channels. A platform and methodology that allow you to infer variables from an audience and gain insights of great value from market trends, competition, and communication and marketing strategies that work best.
The information obtained from social media channels with our Platform allows you to build segments according to multiple parameters: demographic, psychographic, interests and affinities. In this way more precise segments can be activated in social and media campaigns and other marketing channels.