Analysis and report

Using a desktop application specialized in data visualization, BrandChats provides standard reports, but also offers the possibility of generating self-reports and integrating other data sources such as web analytics, ads, direct marketing, BI.

All graphics provided by the tool are dynamic, allowing to interact, select, target, filter and analyze data with more than 50 parameters.

 Reports

  • BrandChats can analyze brand presence and evolution of the terms and compare with the competition.
  • Analyze the major sources that are generating citations and comments, as well as their frequency.
  • Analyze the sense of the terms, weight and evolution of positive, negative and neutral mentions.
  • Identify and analyze the main influencers and segment them by number of followers and Klout index.
  • Visualize the geographic location of mentions and their influence component and sentiment.
  • Analyze the topics and semantic entities of the content of mentions.

 

Also the tool allows to state automated alarm systems to sudden changes of the brand visibility and all their variables.