Powerful Analytics

 Brandchats is a powerful application that helps you to make sense of all the mentions:

Brandchats analytics functionalities	Purpose
Dissect results by source.	Some media sources might be more relevant than others depending on your brand image, customer segmentation or might even be related to a recent advertising campaign.
Evaluate media source by number of followers / readers.	Know the real “influencers” of the conversations on your brand.
Fragment results by time.	See how mentions grow over time, by source or overall.
Compare with other brands of your company.	Are your brands equally well positioned in the different media or overall? Why or why not? Should you influence this.
Compare with competitive brands or companies.	How are you ranked amongst your competitors? Should you intensify on-line publicity one or the other media?
Sort and evaluate sentiment of brand or company.	Understand if the underlying tendency is positive or negative. Monitor eventual changes over time.
Filter by region, age, gender.	Better understand who are the consumers of your product and better target campaigns.